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Best Market Research & Analysis Tools for Airbnb Hosts (2026)

Market data tools estimate occupancy, average daily rate and revenue for a property or area, which helps you underwrite a purchase or benchmark an existing listing.

Quick comparison

Tool	Best for	Pricing
AirDNA	Investors underwriting a potential STR purchase	Reported about $33/mo (research plan) or $400/yr
BNBCalc	Budget-minded investors who want free calculators first	Markets $33/mo billed annually; Calculator $16.66/mo billed annually; several free calculators

Prices checked October 2026. Confirm on the vendor's site before buying.

Our picks

AirDNA

Best for: Investors underwriting a potential STR purchase

Reported about $33/mo (research plan) or $400/yr

Details

Free tier

BNBCalc

Best for: Budget-minded investors who want free calculators first

Markets $33/mo billed annually; Calculator $16.66/mo billed annually; several free calculators

Details

FAQ

What is the best market research & analysis tool for Airbnb hosts?

It depends on your setup. AirDNA is best for investors underwriting a potential STR purchase. BNBCalc is best for budget-minded investors who want free calculators first.

Is there a free market research & analysis option?

Yes: BNBCalc (Markets $33/mo billed annually; Calculator $16.66/mo billed annually; several free calculators).